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To find out more about the different actions available take a look at our documentation. If you wanted to go directly to the messenger and bypass the Facebook page altogether, you would just need to use your m.

Collect Targeted Email Addresses from Facebook Twitter Instagram email marketing

Your m. Save your campaigns often. Do you only want to show the messenger option to certain website visitors, on specific pages, or only at certain times?

Setting up display rules can help you do that. For this rule, the current time is before whatever your closing time is. This is where you can verify that your rules are correct.

Create a Facebook or Instagram Ad with Mailchimp

WordPress is by far the easiest way to get a website up and running on the Internet, which is probably why so many people use it. To start, make sure you have the OptinMonster plugin installed. If not, follow our simple instructions to install the plugin.

Clicking that will bring you to a list of your published OptinMonster campaigns. In fact, you can embed your campaign on any website, and if you have a Shopify site, we have a native Shopify app that connects beautifully. Are you looking for more ways to connect with your visitors? Or have a look at this post of email marketing vs. You signed up for the OptinMonster account earlier, right?


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  • Reports/White Papers.
  • Email Marketing with Facebook and AWeber!
  • Introducing Facebook Ad Campaigns.

Share Tweet Share Shares 0. Jacinda Santora is a writer specializing in ecommerce and growth marketing. She prides herself on her ability to make complicated things easier. When she isn't writing you can find her daydreaming about campervans, drinking coffee, and listening to podcasts. Add a Comment Cancel reply We're glad you have chosen to leave a comment. Facebook allows for only one post at a time whereas in an email you can send a number of stories in one correspondence.

For example, The Huffington Post sends out an email with multiple stories each day. This is beneficial because when the reader is done with one story, they often gravitate back into the email to read the others. Conversely, on Facebook, the consumer goes back into their social feed where they are more likely to interact elsewhere and disengage with your brand.

How to Target Facebook Ads Based on Email Address & Phone Number (Custom Audience)

Email also gives senders more control. The direct relationship between a brand and its email subscriber means that anytime you want to reach out to your audience you can do it. You can reach out to them directly — without a third party or an algorithm that neither of you understand sitting between you.

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This ability to have a direct communication makes the relationship a lot more valuable, because there is a much better chance that the message will get to your subscriber every time that you send it. Email is also better than social because it drives ROI. There is a revenue opportunity, especially if you are sending ads in emails. Every time a subscriber opens an email, your company is earning revenue money from ad impressions.

Every time they click to your website, you are drawing income from those ad impressions. With Facebook and social media, a consumer might see something once or twice and then they are gone and onto other things. With email they are coming back again and again, helping to build an ongoing relationship. The more good content that you send them, the more likely that they are to click, and the more they click the higher the revenue potential and the better the relationship.

These are the loyal customers that will subscribe to additional newsletters and respond to your surveys.

Leveraging the Power of Messenger & Email Marketing Together

Email marketing is also preferable to social for building relationships because you can learn more about your customers and tailor your messaging to their preferences. While you can segment by age group, gender and location on Facebook, the targeting opportunities are limited. Email offers a much greater opportunity to truly personalize the content according to each individual.